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☆ See inside the eerie, abandoned Air Force base that spawned conspiracy theories and inspired 'Stranger Things'
▼ + stars: | 2024-04-26 | by ( Gabbi Shaw | ) www.businessinsider.com time to read: +2 min

But did you know that Netflix's "Stranger Things" was originally called "Montauk," named after the real-life New York town that's at the center of multiple conspiracy theories? Since its debut in 2016, "Stranger Things" has become a phenomenon, spawning millions of dollars in merch, tie-in novels and comics, a stage adaptation, mobile games, a tabletop game, and more. AdvertisementToday, it's possible to visit Camp Hero, which opened to the public as a state park in 2002. I came away from my visit last summer understanding where the Duffer brothers, who created "Stranger Things," got their inspiration. Camp Hero would certainly be on my list of the creepiest places I've visited.

Persons: —, Preston Nichols, who'd, Hero —, Camp, I've Organizations: Service, Business, Camp, Montauk Air Force Locations: Hawkins , Indiana, New York, Montauk

☆ What it’s like inside The Black Dog, the London pub made famous by Taylor Swift
▼ + stars: | 2024-04-24 | by ( Francesca Street | ) edition.cnn.com time to read: +12 min

A local London pub that’s been thrust into an unexpected spotlight and onto the tourist map, thanks to musician Taylor Swift. Unexpected fameThe Black Dog pub is in an unassuming residential area of Vauxhall in south London. Taylor Swift fans Jenna Spackey and Maddie Essig came to check out The Black Dog pub after listening to the song. The Black Dog pub says the past few days have been "immense." Hageman compares “The Black Dog” song to a “fable” – it’s probably not based entirely in reality.

Persons: CNN — It’s, that’s, Taylor Swift, Francesca Street, Swift, Joe Alwyn, –, Matty Healy, ” Taylor Swift, Lionel Hahn, Swifties, Maddie Essig, “ Joe, Taylor, ”, “, Essig, Jenna Spackey, they’ve, Spackey, ” –, Alwyn – Swift, Toby Melville, There’s, Lily Bottomley, ” Bottomley, Bottomley, “ We’re, ” There’s, Bottomley – it’s, “ We’ve, Healy, Bottomley won’t, she’s “, there’s, ” Swift, Strasburg, Katie Hageman, ’ ”, she’s, Hageman, it’s Organizations: CNN, Poets Department, Golden Globe, CNN Travel, Vauxhall, Department, Reuters, Brentford –, SC Soho, Wembley, London Locations: Vauxhall, London, British, Baltimore , Maryland, Houston , Texas, Brixton, Shoreditch, Highgate, Brentford, Cork, Ireland, Blanc, “, Florida, Strasburg, Avangeline Strasburg, Hageman

☆ 34-year-old making $49,000 a month in passive income: My favorite $0 side hustles you can start in 2024
▼ + stars: | 2024-04-24 | by ( Ryan Hogue | ) www.cnbc.com time to read: +2 min

Amazon Merch on DemandStart-up cost: $0 This platform has become my favorite passive income opportunity. My responsibilities include creating graphic designs, and listing them for sale on the various products available in the Amazon Merch catalog. Print on DemandStart up cost: $0 Amazon Merch is not the only way to make money with print on demand. It allows you to make passive income by creating video reviews of Amazon products that you own. The uploaded videos are displayed on the Amazon product detail page for the product you review, as well as similar products.

Persons: I've, Printful, they're Organizations: Walmart, eBay, Amazon, Amazon Influencer, YouTube

☆ I went to the London pub Taylor Swift name-dropped on her new album. Swifties are turning it into a fan club and the owners are thrilled.
▼ + stars: | 2024-04-24 | by ( Ayomikun Adekaiyero | ) www.businessinsider.com time to read: +7 min

Taylor Swift fans believe "The Black Dog" on her new album is about a London pub with the same name. Tracy, Claudine, and Joy outside The Black Dog pub. Ayomikun AdekaiyeroThe Black Dog now serves Taylor Swift-themed burgers and drinksAnd the owners of The Black Dog couldn't be happier to be touched by the "Taylor Swift effect." Photos of Taylor Swift's lyrics outside The Black Dog Pub. The Taylor Swift effect can't be underestimated," she says, although won't tell me exactly how many fans have visited.

Persons: Taylor Swift, —, Tracy, Joy, Claudine, Swifties, Swift, Matty Healy, Joe Alwyn, Erika Goldring, Jeff Kravitz, Chris J Ratcliffe, I'm, Adekaiyero, Taylor, Travis Kelce, Lily Bottomley, Taylor Swift's, Bottomley, Healy, Alwyn, There's, it's, Asim, Lauren, Lawrence, Hollie Spence, Ashleigh Cusack, Spence, Cusack, She's, Ayomikun Adekaiyero Bottomley, We're Organizations: Swifties, Service, Swift, Poets Department, NFL Locations: London, New Zealand, Swifties, Instagram, Kent

Now that you've had a few days to listen to The Tortured Poets Department: The Anthology, you might be looking for more ways to interact with Taylor Swift's latest album. Swifties (and Swift herself) have come to the rescue with lots of TTPD-related merch and accessories, both official and fan-made. Tickets to the Eras Tour and the full collection of exclusive The Tortured Poets Department vinyl and CDs are on every Taylor Swift fan's wish list, but if you're searching for additional gift ideas, there's a wealth of content out there. These are great gifts to buy for a Swiftie (or for a Swiftie to buy themself). From new friendship bracelets to an old typewriter, check out the best The Tortured Poets Department merch and accessories below.

Persons: you've, Taylor Swift's, Swift, Taylor Swift, we've Organizations: Poets Department, Department, Business

☆ Meet Tree Paine, the PR mastermind helping to steer the massive Taylor Swift machine
▼ + stars: | 2024-04-20 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +4 min

Tree Paine has been Taylor Swift's power publicist for a decade. To that end, Swift's publicist of a decade, Tree Paine, is one of the most critical figures in her orbit. Advertisement'The devil works hard, but Tree Paine works harder'Paine is private on Instagram but active on X, where users regularly rhapsodize about her apparent machinations behind the scenes — whether or not she's actually involved. "The devil works hard," the user wrote, "but tree paine works harder." "Tree Paine undefeated," he joked.

Persons: Tree Paine, Taylor, she's, —, Taylor Swift, — Paine, Paine, Trina Snyder, Swift, Paula Erickson, Erickson, Lance Paine —, Donald Trump, Paine clapped, Kim Kardashian, Kanye West, Joe Alwyn, Paine fumed, Paine's, paine, David Ehrlich Organizations: Service, Department, Wall Street, University of Southern, Warner Music Nashville, Warner, Premium, Scott Brothers Global, Netflix Locations: Costa Mesa , California, University of Southern California, Los Angeles, Swift's, Deuxmoi

☆ No matter how well Taylor Swift's 'The Tortured Poets Department' does, it won't be how she makes most of her money this year
▼ + stars: | 2024-04-19 | by ( Madeline Berg | ) www.businessinsider.com time to read: +5 min

Taylor Swift's new album "The Tortured Poets Department" is almost guaranteed to be a bestseller. But no matter how well it does, it won't be the way Swift earns most of her money this year. In fact, the remaining leg of her Eras tour will add much more to Swift's billion-dollar fortune. Swift's Eras Tour brought in more than $1 billion in ticket sales last year over its 66 dates. Swift's cut is unknown, but based on industry standards, she will surely earn nine figures in 2024 from ticket sales.

Persons: Taylor, Swift, —, Taylor Swift, Clayton Durant, Tatiana Cirisano, Durant, Cirisano, Luminate Organizations: Department, Service, Spotify, Bloomberg, Management, NYU Steinhardt's Music Business, Billboard, Napster, Apple Locations: Paris

☆ With a Fresh Look and Recipes, Manischewitz Courts a New Generation
▼ + stars: | 2024-04-19 | by ( Remy Tumin | ) www.nytimes.com time to read: 1 min

Something wasn’t quite right about the chicken soup. The team at Manischewitz had gathered in the test kitchen at the company’s headquarters in Bayonne, N.J., last year to taste the latest version of one of their new offerings. “We were tasting it against our grandparents’ and saying, ‘No, that’s not it; it’s just not like our Friday night chicken soup,’” said Shani Seidman, the chief marketing officer for Kayco, which owns Manischewitz. “A lot of times you think of improvement and innovation as extra or modern,” Ms. Seidman said in an interview this month. “But we’re going back to go forward.”And chicken soup is only the start of it.

Persons: “, ’, ‘, ’ ”, Shani Seidman, Ms, Seidman Organizations: Manischewitz Locations: Bayonne , N.J

☆ Taylor Swift sports 'New Heights' hat at Coachella in support of boyfriend Travis Kelce's podcast
▼ + stars: | 2024-04-14 | by ( Katie Balevic | Lauren Edmonds | ) www.businessinsider.com time to read: +2 min

Taylor Swift and Travis Kelce are promoting each other's business ventures. At Coachella, Swift wore a hat with the name of Kelce's podcast on it. AdvertisementGiven their doting smiles and clasped hands whenever they're out and about together, Taylor Swift and Travis Kelce seem good for each other. When the couple was spotted together at Coachella this weekend, for instance, Swift sported a green "New Heights" hat in a nod to Kelce's podcast that he shares with his brother, Jason Kelce. Spokespersons for Swift, Kelce, and New Heights did not immediately respond to a request for comment from Business Insider on Sunday.

Persons: Taylor Swift, Travis Kelce, Swift, Kelce, —, Jason Kelce, Swifties, Swift's Organizations: Service, Kansas City Chiefs, NFL, Chiefs, Newsweek, Ticketmaster, Business Locations: Coachella, New

☆ Millennials aren't giving up on having a home they love
▼ + stars: | 2024-04-13 | by ( Joi-Marie Mckenzie | ) www.businessinsider.com time to read: +5 min

download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . From the home shortage to having higher debt compared to their parents during the same stage of life, it hasn't been easy. AdvertisementBut millennials, the eldest of the group being in their early 40s, aren't giving up. Still, while some millennials are spending seven figures buying and renovating their homes, others are giving up on homeownership completely. Why Masters merch is so coveted.

Persons: —, let's, Alyssa Powell, millennials, homeownership, they're, Brigette Muller, Kinga Krzeminska, you've, Mikel Jaso, It's, Christian Petersen, merch, Rob Hobson, Rob Hobson Skip, Hobson, bagels, Tyler Le, Patti Stanger, Robert Downey Jr, Brandy Hellville, Kate Taylor, Joi, Marie McKenzie, Jordan Parker Erb, Dan DeFrancesco, Lisa Ryan Organizations: Business, Service, HGTV, EU, Getty Locations: Brooklyn, Italy, Swiss, New York

☆ A YouTube Shopping exec explains its plan to beat rivals in affiliate marketing and the biggest challenges it faces
▼ + stars: | 2024-04-12 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +5 min

YouTube, which launched its YouTube Shopping affiliate program in 2021, has so far struggled to gain meaningful adoption, as Business Insider previously reported. Bridget Dolan, managing director of YouTube Shopping partnerships, told BI the platform's greatest advantage is its user experience and the resources it can offer creators. YouTube also has dedicated partner managers who communicate with shopping creators weekly to troubleshoot, share best practices, and plan in-person and virtual events, Dolan said. Her team of YouTube Shopping partner managers helps creators with everything from which products and brands to link to what products are selling well to trending product search terms. "YouTube Shopping is the idea that creators are talking about the products that they love and tagging them," Dolan said.

Persons: Bridget Dolan, Dolan, It's Organizations: YouTube, Business, YouTube's Brand

☆ The Masters merch scene is a feeding frenzy unlike anything I've ever seen before
▼ + stars: | 2024-04-11 | by ( Joe Ciolli | ) www.businessinsider.com time to read: +6 min

AdvertisementWhen the Masters golf tournament starts this Thursday, those watching on TV will be treated to the usual assortment of visuals: lush green grass, immaculate flower beds, and the world's greatest players putting on a show. But at the actual tournament, an even fiercer competition will be raging behind the scenes: the battle for authentic Masters merch. It stretched back 50 feet from the actual entrance, which was followed by a series of winding metal gates reminiscent of a TSA checkpoint. AdvertisementA sea of people near the entrance of the Masters golf shop, on April 9, 2024. It's also possible people are less merch-obsessed from Thursday to Sunday when the actual tournament is going on.

Persons: didn't, —, Tiger Woods, Scottie Scheffler, Christian Petersen, wasn't, would've, It's, Ben Jared, they'd Organizations: Service, Masters, Augusta National Golf Club, eBay, TSA, Disney, Forbes Locations: swag, snaking, merch

☆ Welcome to the Masters, a staple of the billionaire's social calendar
▼ + stars: | 2024-04-11 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we're doing a deep dive into the golf tournament at one of the most exclusive clubs in the world . Mike Ehrmann/Getty ImagesHarvard University alumni, Goldman Sachs partners, Birkin bag owners — those exclusive groups are nothing compared to an Augusta National Golf Course membership. The Masters Tournament, the first of four men's major golf tournaments, kicks off today , write Business Insider's Madeline Berg and Taylor Rains. Since it's almost impossible to check out Augusta National otherwise, the Masters has become a staple of the billionaire's social calendar. Augusta National runs a lottery system for them.

Persons: —, Mike Ehrmann, Goldman Sachs, Birkin, Madeline Berg, Taylor, it's, Cork Gaines, aren't, Joe Ciolli, didn't, Chelsea Jia Feng, Bill Smead, Brad Porter, Elon Musk's, Y, Paul Graham, Alyssa Powell, Larry Ellison, David Ellison, Larry Ellison's, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, Getty Images Harvard University, Augusta, Waste, bros, Augusta National, Renaissance Technologies, Sigma, Robotics, Amazon Robotics, xAI, Paramount, Oracle, Google, JPMorgan, SpaceX Locations: Augusta, swag, Chelsea, D.E, Shaw's Valence, New York, London

☆ A 32-year-old entrepreneur who built a seven-figure merch brand in response to a 2021 Supreme Court ruling explains how he finds opportunities — and the industries he'd focus on in 2024
▼ + stars: | 2024-04-11 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +6 min

In July 2021, in response to the new NIL legislation, Shanadi and McGurrin created a fourth brand specifically for athletes, Athlete's Thread. Courtesy of Karthik ShanadiDespite being their newest brand, Athlete's Thread, which makes merchandise co-branded with the college and the athlete, is already their most lucrative. Athlete's Thread allows any college athlete to essentially launch a personal merch store for free. After they sign up on the platform, the Athlete's Thread team builds out their catalog. As of March 2024, Athlete's Thread is licensed with 150 colleges and has about 14,000 student-athletes on its platform.

Persons: Karthik Shanadi, Shanadi, Luke McGurrin, McGurrin, LUKE SIRIMONGKHON, that's, he'd Organizations: Business, University of Florida, NCAA Locations: New York City

☆ I watched WrestleMania for the first time and can see why it generates so much money
▼ + stars: | 2024-04-10 | by ( Mia Jankowicz | ) www.businessinsider.com time to read: +1 min

I stayed up all night in the UK to watch WrestleMania 40. I'm not a WWE type. AdvertisementThis weekend I made good on a long-held promise: to watch all eight hours of WrestleMania 40 with my boyfriend, across two nights. AdvertisementI also didn't think I was a WWE type. We also live in the UK, where WrestleMania airs at 1 a.m., so we were giving up on serious amounts of sleep.

Persons: I'm, —, Seth, Freakin, Rollins, Seth Rogen Organizations: WWE, Service

☆ Gen Z's Dream of Becoming Influencers Is Getting Harder Thanks to AI
▼ + stars: | 2024-04-09 | by ( Clem De Pressigny | ) www.businessinsider.com time to read: +13 min

Advancements in AI tech have given birth to an industry of AI influencers, and major companies are beginning to show interest in their far more cost-effective approach to marketing. AdvertisementMiquela's success didn't spark a virtual-influencer revolution, but that was largely because of cost — human influencers were still cheaper. She sees AI influencers being used to provide a deep level of information, support, and guidance on brands and products. Do AI influencers really stand a chance at building trust with an audience? A study in the European Journal of Marketing found that consumers were just as likely to follow an AI influencer as a human influencer but that they didn't trust the AI influencer as much.

Persons: Zers, Gen Z, influencers, wannabes, — they're, Nikita Baklanov, Julia Broome, Baklanov, Broome, she'd, it's, Miquela Sousa, Lil Miquela, Instagram Miquela, Calvin Klein, Imma, HypeAuditor, Euronews, who's, Jenny Dearing, Dearing, ChatGPT, chatbot, Eric Schmidt, Jonathan Haidt Organizations: Stanford, UGC, Prada, Companies, Meta, Instagram, AIs, Oxford, Advertising, Air, European, Marketing, Air Canada, Google, Alpha Locations: strategize, TikTok, Antarctica, Air Canada

☆ 2 college friends who started selling custom T-shirts on campus with a $500 budget explain how they grew their fraternity-house merch project into a seven-figure business
▼ + stars: | 2024-04-04 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +10 min

By the time Shanadi started his freshman year at the University of Florida, he had nearly a decade of work under his belt. His first brand, Greek House, while "a little bit of an accident," admitted Shanadi, was set in motion. It allowed him and McGurrin to launch Greek House with the limited savings they had. They dedicated weeknights and weekends to growing Greek House. Quitting corporate America, living on $1,000 a month, and learning from a $33,000 mistakeIn 2016, Shanadi quit his job to go all-in on Greek House.

Persons: Karthik Shanadi, Shanadi, Luke McGurrin, Luke, McGurrin, We'd, LUKE SIRIMONGKHON, Brian Chesky, that's, we've, we're Organizations: Business, University of Florida, New, Amazon, House, of Florida, Follett, Dick's Sporting Goods Locations: Bangalore, India, Orlando, New York City, Florida, California, Bay, Los Angeles, America, Salesforce, LA

☆ Joyner Lucas on dropping a new album, working with Will Smith and Mark Wahlberg
▼ + stars: | 2024-03-28 | by ( John Lynch | ) www.businessinsider.com time to read: +12 min

Lucas: Right. Lucas: Right. Lucas: Right. You got billionaires right now that feel like they need to make more money, right? Lucas: Right.

Persons: Joyner Lucas, Lucas, Jelly Roll, Will Smith, Mark Wahlberg, —, Dhruv Joshi, Covid, we're, Brandon Barnett, DMX, Yessir, I've, Symba, Shoutout Slick Rick, That's, they'll, Joshi, I'm, Andy Pollitt, Mark, Will, Bro, bro, Smith, Let's, there's, we've, it's Organizations: Service, The, Twitter, Business Locations: Manhattan, The Orchard

☆ I toured Google's new $2.1 billion office in NYC and it's like an all-inclusive wellness resort — see inside
▼ + stars: | 2024-03-27 | by ( Madeline Park | ) www.businessinsider.com time to read: +7 min

Madeline ParkThe natural wood yoga studio is right around the corner from the gym and has a calming glow of light. Madeline ParkThe items at the store ranged from T-shirts ($30), jackets (~$100), tumblers ($15), and children's books. Madeline ParkThe actual cafeterias at Google's new office are the ultimate benefit and charm of working here. The coworking spacesThis coworking space is called "ROYGBIV," an acronym for the colors of the rainbow: red, orange, yellow, green, blue, indigo, and violet. The Google Office at St. John's Terminal is so big that I didn't get to explore all of it.

Persons: Madeline Park, —, Park, café, Madeline, Klara, Patricia Urquiola, there's Organizations: Google, Hudson, Service, Americano, Recreation, YouTube Locations: York City, Hudson, New York City, chai, Spanish, St

☆ I toured Google's new $2.1 billion office in NYC. Here are the 15 coolest things I saw.
▼ + stars: | 2024-03-27 | by ( Madeline Park | ) www.businessinsider.com time to read: +7 min

Madeline ParkThe natural wood yoga studio is right around the corner from the gym and has a calming glow of light. Madeline ParkThe items at the store ranged from T-shirts ($30), jackets (~$100), tumblers ($15), and children's books. Madeline ParkThe actual cafeterias at Google's new office are the ultimate benefit and charm of working here. The coworking spacesThis coworking space is called "ROYGBIV," an acronym for the colors of the rainbow: red, orange, yellow, green, blue, indigo, and violet. The Google office at St. John's Terminal is so big that I didn't get to explore all of it.

☆ In Search of Spring
▼ + stars: | 2024-03-16 | by ( Melissa Kirsch | ) www.nytimes.com time to read: +2 min

When does spring begin? For some, it’s the second Sunday in March, when we turn our clocks forward by an hour in the United States. It’s only a three-hour flight from La Guardia (rainy, cold) to West Palm Beach (sunny, 81 degrees, slight breeze), and from there an hour’s drive to Clover Park in Port St. Lucie, the spring training home of the New York Mets. Here in Port St. Lucie on a Tuesday afternoon, weeks before the season’s official start, cheery fans were decked out in team merch, drinking Modelo Especial tallboys and snacking on peanuts, reeling off stats, heckling the players. Here, spring was already happening.

Persons: they’ve, Lucie Organizations: Hemisphere, La Guardia, Palm, Clover, New York Mets, Yankees, Yorker, Modelo Especial Locations: United States, La, Port St, New York

☆ AC Milan: How this soccer team became a style success story
▼ + stars: | 2024-03-05 | by ( Daniel-Yaw Miller | ) edition.cnn.com time to read: +4 min

The Pleasures tie-up may have been a surprise to traditional soccer fans, but it was by no means an accident. AC Milan has pursued a number of partnerships — including tapping Off-White as its official “style and culture curator” — since its $1.2 billion acquisition by US investment firm RedBird Capital Partners in August 2022. AC Milan’s infiltration of fashion has gone further than any soccer team before, even France’s Paris Saint-Germain (PSG), which not so long ago was the favored sports collaborator of brands like Dior, Stüssy and Jordan. This gray varsity with Off White and AC Milan branding is sold out. Courtesy AC MilanUnlike PSG, AC Milan does not have the same kind of international stardom in its squad that automatically comes with cultural caché.

Persons: Kylie Jenner, Ib Kamara, ”, Germain, Stüssy, Lionel Messi, Neymar Jr, Kylian, Lauren Cochrane, “ It’s Organizations: The, Fashion, CNN, Milan, Napoli, Milanese, Los, Vogue Italia, RedBird Capital Partners, Saint, PSG, Dior, White, Milan AC Milan’s, Puma, Guardian Locations: Los Angeles, thoughtfully, Jordan, Italy

☆ Faye Webster Hates Attention. But Her Songs Keep Getting Bigger.
▼ + stars: | 2024-02-27 | by ( Dani Blum | ) www.nytimes.com time to read: +1 min

Faye Webster was trying to get out. Her mother had a hat, a cobalt blue ball cap with “haha” stamped across it, merch from Webster’s last album. Webster, 26, hates attention. This, she realizes, is inconvenient for any artist, much less an up-and-coming indie star with a new and fervid TikTok following. Over two meandering video calls from Australia, where Webster was touring, she remained off camera for one of them.

Persons: Faye Webster, —, Barack Obama, Webster Organizations: Variety Playhouse Locations: Atlanta, Webster’s, Webster, Australia

☆ How Overtime is turning high school sports leagues into a $100 million business
▼ + stars: | 2024-02-27 | by ( Lucia Moses | Ashley Rodriguez | ) www.businessinsider.com time to read: +6 min

This year, Overtime is on track to make $100 million based on deals that are locked in, a 30% year-over-year increase. Amazon pays Overtime to stream its Overtime Elite basketball league, which pays its teen players upwards of $100,000 annually plus bonuses. Advertisement"We have three-year sponsorship deals with major brands," Porter said, referring to Overtime's league deals. For example, GMC and C4 Energy drink pay Overtime to sponsor its Overtime Elite practice courts and Overtime Boxing ring, respectively. Its young audience also poses some limitations.

Persons: —, Dan Porter, CRO Rich Calacci, Porter, it's, that's, Megan Marks, Zack Weiner, It's, Breanna Stewart who's Organizations: Service, GMC, State, Adidas, Amazon Prime, Elite, Business, NBA, C4 Energy, Dentsu Media, millennials, NFL, Endeavor, Liberty Media Corp, Netflix Locations: America

☆ How Rick Beato struck YouTube gold with his ‘Everything Music’ channel
▼ + stars: | 2024-02-25 | by ( John Blake | ) edition.cnn.com time to read: +16 min

I first heard about Beato after stumbling onto his YouTube channel. During the pandemic, for example, many music fans migrated to the internet to watch various forms of music because live music was off-limits. “I still feel at 60 the same way I did when I was 14,” he said recently in a YouTube video. His face lights up when he talks about his family on his YouTube channel. “My YouTube Channel was a way to honor my parents and leave something for my kids.

Persons: Rick Beato, Instagram, Beato, ”, Pat Metheny, Sting, Jimi Hendrix, he’s, it’s, “, you’re, He’s, Rick, —, Mike Rowe, Jobs, ” Rowe, I’ve, I’m, “ Woo, Bach, Brad Mehldau, Keith Williams, Williams, ” Beato, Dick Cavett, Keith Jarrett, Jarrett, John Coltrane, Beato regaled Jarrett, awestruck, ” Jarrett, Steve Gadd, Chuck Mangione, Oscar Peterson, Music —, Nina, Dylan, Lennon, Layla, Eric Clapton, polychords, Taylor Swift’s “, Paul Allen, Everybody, Joni Mitchell, Herbie Hancock, Rick Beato's, Melissa Golden, John Blake Organizations: CNN, YouTube, Costco, Twitter, Facebook, Berklee College of Music, Eastman School of Music, Ithaca College, New, Conservatory, Music, Ithaca, Microsoft, Intelligence Locations: Atlanta , Georgia, London, Berlin, New Jersey, Fairport, Rochester , New York, Italian, New York, Ithaca, Atlanta, Silicon Valley

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